Almost uniformly, respondents perceive the PA/MGA market to be large. Seventy-six percent estimate the total PA/MGA market to be at least USD20 billion in GWP, which is down from 92 percent last year, likely because the financial crisis has shaped perceptions across the industry. Twenty-seven percent specified a range of USD20 billion to USD30 billion, with 29 percent putting the market at USD30 billion to USD40 billion. Twenty-one percent believe that the PA/MGA market generates GWP in excess of USD40 billion. Respondents believing that the PA/MGA market generates less than USD20 billion in GWP increased from 8 percent in 2008 to 24 percent this year.
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