The societal, operational and human costs associated with COVID-19 are prominent in our thoughts, discussions and efforts. While these costs are undoubtedly high, health insurers and reinsurers are also closely monitoring the direct and indirect financial impact of the virus.
Globally, healthcare has predominantly focused on “sick care,” rather than health promotion and prevention. COVID-19 is changing the narrative. Health promotion is even more important now – to combat COVID-19 and to better respond and support the growing NCD (non-communicable diseases) “pandemic.”
Oliver Wyman, with input from Singapore’s Health Promotion Board (HPB), examines the shifts in Singapore’s citizens’ general healthcare, health and wellness behaviors due to COVID-19. These behavioral changes, many of which are here to stay, expose and highlight key gaps and challenges faced in health promotion moving forward:
- Unmet needs in less emphasized areas of health (mental wellbeing and infectious disease management)
- “One-size-fits-all” approach is less effective in addressing segment specific needs and lifestyles
- Limitations of offline channels for citizen reach and engagement.